“Just like a taste of home”

When you’re thousands of miles from home…on a shell-racked tropic isle…or high on a rocky ridge…

How precious, then, is that “taste of home”… how comforting the rich aroma and full flavor of a slow-burning, cool-smoking Camel…the cigarette that is the first choice with men in all the services.

That is why Camels are packed to go round the world… to stay fresh for months at a time and deliver to our fighting men that full, fresh Camel flavor and mellow extra mildness… a “tates of home” wherever they may be.

What’s more: The Camel pack keeps your Camesl fresh and full-flavored, too-preserving for you the extra goodness of Camel’s matchless blend of costlier tobaccos.

Clear the Lines for the War

Before you make a Long Distance telephone call today, ask yourself these questions:

1. Is it necessary?
2. Will it interfere with war calls?

The weight of war on the telephone lines is heavier every day. We can’t build the new lines to carry it because sufficient materials aren’t available. We’ve got to make the most of the service we now have.

Please give a clear track to the war effort by confining your Long Distance calls to those that are really necessary.

WAR CALLS

COME  FIRST

BELL TELEPHONE SYSTEM

Down from the skies come U.S. Paratroops. A new American fighting force in this war, it is natural they should need a new firearm. And just as natural that is to be originated, engineered and designed by Winchester!

This Winchester Carbine, officially called the U.S. Carbine Caliber .30, M1, weighs a little more than one-half as much as the standard service rifle. It’s greater in fire power, longer in range, faster in action and more deadly in accuracy than the automatic pistol.

Reliance upon Winchester gun-making craftsmanship is natural to Americans. For perhaps nothing which has ever been made in America has been so much a part of our nation’s history as Winchester guns and ammunition.

Look at the record: In 1866, the Winchester Model 66, the world’s first commercially successful repeating rifle, was born. Men swore and lived by it. In Mexico, it helped Juarez break the despotic yoke of Maximilian. A few years later, the Model 73 became as renowned as the heroes of the Western plains who lived by it.

In the Spanish American War and World War I, Winchester fought for America. And today, Winchester is on every battle front.

All America today knows the history of the U.S. M1 Garand rifle that won its spurs at Bataan and Wake Island. Here at Winchester, we are producing Grand rifles in ever increasing quantities. Better yet, our 76 years of gun-making craftsmanship made it possible for us to cut the unit cost to Uncle Sam… to one-half their original contract price!

Such outstanding gun-making achievements as these are the reasons for the unquestioned reliance that America reposes in Winchester ­­– in both war and peace.

Be proud ,  America

Be proud of your flying warriors, America! They’re fighting… as have Americans of every generation… for the freedom of man.

Be proud of the  planes they fly, America! Your genius conceived aviation…then developed its peacetime greatness. Now, with unapproached production power, your fighting factories build the greatest… and the greatest number… of warplanes in the world, then speed them to action, with pride and spirit that reflect the pride and spirit of the nation behind them.

For the air power of America and her allies, Lockheed is producing the P-38 “Lightning” interceptor pursuits… and Lockheed Hudson bombers. Lockheed Aircraft Corporation Burbank, California

for protection today, and progress tomorrow, look to

Lockheed

FOR LEADERSHIP

That’s an important specification for an airplane engine, when you want every mile of speed you can get from a military fighter plane.

When you cut down wind-resistance,  you get more good from horsepower and fuel, because it’s less effort to posh the plane through the air.

And only with a liquid-cooled engine can you build such a plane.

So General Motors undertook the long job of developing the Allison engine–starting back in 1930.

And now that thousands of these engines have gone into service, America can be glad that someone tackled that job.

They’re going into planes for the U. S. Army and the R. A. F. And they’ve been meeting the test of combat everywhere–in the Far East, the Middle East, Europe and Africa–as you read in the newspapers from day to day.

Each succeeding month, in fact adds to the evidence that the Allison engine is unsurpassed for the job assigned to it.